Good Links vs Bad Links

When you’re looking at links for SEO, there are certain things you want to keep in mind. First off, it’s important to know that all links don’t carry the same weight. People will sometimes trade links with everyone and every site, because they have the idea in their head that the more links you have the better. That’s not necessarily true, because all links hold different values to your site.
Links to a link farm are deemed bad, as are links that are aimed at adult sites and gambling sites. A niche directory however is something you can look at, because if all the links are of a certain category, this is a good thing.
Sometimes the amount of time a link has been up is a good indicator of a site that you may want to link to. If a site has been around for awhile, it’s a good chance it will remain around and is of good character.

Lastly, you’ll want to look at relevancy. If the site is relevant to your site, it makes for a better link. If you’re a site about business, and you’re linked into a poker or gambling site, is that really good business? On the the hand, links to other business sites, or business resources, being more relevant will be better choices.

A link is not just a link, so choose wisely, and the search engines will notice.