What exactly do you do? Do you sell shoes, or do you sell women’s shoes? Do you sell electronics, or do you sell cameras? Maybe you focus on digital cameras, either way you’ve narrowed down your focus.
If you had to describe your business in one sentence to someone who had never heard of it, could you? Or would you have to ramble on to cover all the different things you do? If you can describe your business in one brief sentence, you have focus.
Focus is the spotlight of your business, and when it comes to marketing your business, knowing where and how to market it can all come down to your focus. If you sell baby clothing, you’re not going to spend your time marketing to the fishing crowd, even though they may be married with children of their own. You’re going to target people who are LOOKING for baby clothing. Looking is the keyword, because a lot of your marketing effort isn’t going out to reach people, but helping them find you! While we want to reach out to clients, we also want them looking for us. Make yourself visible, when somebody would search for you. If you were a new parent, where would you be searching for baby clothes?
If you were a client looking for travel information, where would you look? Put yourself in your customer’s shoes and you may find new avenues to be found in.
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