The “Just Do It” trademarked logo is a good one, isn’t it. You know why? We’re a bunch of procrastinators. I’ll do it later, I’ll do it when I’m done here, just let me finish this first….”Just Do It” all ready.
That comes into play in the business world, as much as it does in sports, which Nike is speaking about in their commercials and print ads.
I had a stack of projects I needed to accomplish in January, and the thought of starting was overwhelming at times. How will I get it all done? Seriously??? Come on now, just dig in and get it started. Once you are in the process, things move along quicker than you thought they would.
Think about this, how long do you think it takes to unload the dishwasher? I hate to unload the dishwasher. It’s a tedious stupid chore that has to get done, and I always put it off until the last minute. I didn’t feel like spending ten minutes doing it, as lazy as that sounds, it just seemed so long.
One day I decided to time that task, and it took me 2 1/2 minutes in reality. Are you kidding me? I was complaining about a job that took less than 3 minutes to complete? In my mind, I had extended that time by 3!
Now, take that same analogy and put that into your business world. Those reports you want to get through, I’ll bet you’re expecting them to take a full hour. If you actually just start, they may only take you about 20 minutes. Our mind extends the amount of time when we’re dreading something. On the other hand, look at something fun like a vacation. Time flies, and it seems like it went so fast.
Time is a perception, and when we dread it, it’s going to go slower. When we enjoy something, it won’t phase us. Re look at those projects, and see the reality it, not the warped perception of time in your mind.
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