When it comes to advertising for the small business, some companies just don’t have the means to use a lot of their budget. That’s okay, you can still advertise when you’re on a shoestring budget.
One of the great things about the internet is that you can create buzz, get the word out, and find clever advertising either inexpensively or free! Let’s focus on the free advertising for those who are on a very tight budget.
One great way to announce your business, changes, or updates to your business is to use a press release. You can choose to release a free version, and for those with a little wiggle room in their budget, you can also upgrade to a promoted press release.
Starting a blog and keeping client’s up to date on the latest news is a great way to be heard. You’ll also be found in search engines, as Google loves relevant and updated information.
Social networking sites allow you to connect with like minded people. You can create networks locally or with other people who share those interests.
Creating a podcast is another way to get your name out there. Create a podcast with useful information that revolves around what you do in business.
Find message boards that revolved around your industry. If you’re a catering business, find message boards revolved around food and recipes. Link to your company’s web page in your signature.
Another clever way is to market articles that are written about your area of expertise. Not only will you get information out there that people can use, but you’ll be able to attach a link to the bottom of the bio box. If you offer good information, people will follow the link to look for more.
It may not be traditional advertising, but it’s a way to be found, seen or heard. Get your name out there, and you’ll feel the gratification of free advertising!
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