It’s so easy to believe you have to cut prices to bring customers in for value. Why not offer them something above and beyond, and keep those prices in tact? When you discount your goods, you’re changing how your customer now perceives the value of the product or service you’re offering.
When you add value, you say my price is fair, and I’m offering you something extra. Did you know that women will flock to cosmetic counters when you add a free item like a lipstick with purchase. That’s right, because it’s something “free”, and that perceived value means that they feel like they’re getting a good deal.
You can also do that. Think about what you can offer extra. What business are you in? What wouldn’t cost you a lot to add in for incentive? If you offer car washes, can you throw in a free tire scrub with special cleanser? If you’re a spa, can you throw in a free eyebrow wax with a facial? Maybe you’re a printing company, and printing out an extra 50 business card would only cost you pennies. To a client who is looking for value, offering those extras increases their appreciation of your service.
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