Need to name a business? You’ve finally decided to go ahead and start your business, but you’re stuck on a name. Do you use your personal name, something catchy or some random name you pick out of the phone book?
Here are some things to keep in mind when naming your business:
* are you looking to brand yourself? In this case, your name may be an asset to the business.
(ex: John Smith Solutions)
* would a tagline offer your name value?
(ex: Finish Line- Getting it Done)
* what do you do? What is your line of business?
(ex: Shoe Shack, Larry’s Landscaping, Picture Perfect Photography)
* What benefits do you offer your clients?
(ex: Speedy Copy (fast service))
* something catchy, snappy and easy to remember
(ex: Zippy Lee)
There are many different ways to name your company– get creative and think about how you want your company to be represented. Do you want your customers to remember your name? Do you want your customers to remember what you can do for them? Do you want your future customers to know exactly what you do before they get there?
When you need to name a business, think of not only a name you like, but a name that “says” something.
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